Author - Sifu Berjayaweb

5 Reasons Why Revamping (Redesign) Your Website Is Important

Do you love your website? If the answer is no, then you should already be planning your website revamp. But beyond loving your website or not, why are website revamps so important?

Well, your website design is what people judge your business off of. If the design is outdated, unattractive, or weird-looking, 76% of visitors will make a judgment of whether or not your business is credible or if they should even choose to do business with you. Also, if your website doesn’t give a positive user experience, 95% of visitors will click out immediately, and there go your leads. So if those facts don’t convince you as to why revamps are so important, here are some more:


#1 SLOW LOADING WEBSITE

If your website takes longer than 3 seconds to load, you’ve already lost more than 40% of your visitors. In fact, 47% of consumers expect a website to load in 2 seconds or less.

A slow loading website shows visitors that your business is incredible, untrustworthy, and frankly, they don’t want to waste their time on you. As disappointing as it is, consumers judge a book by its cover but who can blame them? Consumers want to choose someone who makes a great first impression and a slow loading website already makes a not so good one. Slow loading time not only lowers consumer trust but it lower conversion rates as well.


#2 YOU’VE GOT ISSUES

Do you have issues? More specifically, your business website.

If your business website is showing issues, such as crashing, freezing, or errors are showing, then you’re more than likely sending many conversions away. User experience is huge when it comes to visitors entering your website because experiencing issues are not what they’re expecting when they come across any website. In fact, 95% of users say that a positive user experience is the most important factor when they visit a website. That is a huge amount of people!

So how do you make your website responsive for every user? Well, making a website more responsive requires serious layout re-alignments, content modifications, as well as making your website mobile-friendly. So a revamp is mandatory if you want a boost in conversions and a lower bounce rate.


#3 BOUNCE RATE IS HIGH

If your bounce rate is over 70%, something is definitely up with your website. So what is a bounce rate anyway? It’s a percentage of how fast people are leaving your website after visiting only one page, typically the home page. But how do you fix this?

A website revamp usually does the job! A revamp can help draw visitors in, helps keep them on your website longer, and boosts conversions. The longer a user stays on your site, the lower your bounce rate gets and the more likely they are to contact you.


#4 YOUR SEO ISN’T WORKING

A huge reason why revamping is important is because SEO is always changing! Google’s search algorithm gives a high importance to high quality and original content, good keywords, and relevance. If your website shows that it has low website traffic, a high bounce rate, and low conversions, Google will most likely not rank your website.

So if your website appears far behind in the search results, it’s mostly due to the fact that your website doesn’t have good SEO, which is why a website revamp is highly recommended to change that.  Website revamps include content optimizing, better website design, and adding on-site SEO.


#5 YOUR COMPETITORS REVAMPED THEIR WEBSITES

An effective way to judge your website’s design is by looking at your top competitors’ websites.

Does your website beat out theirs? Is their website faster loading? Are contact forms the first thing you see on their website? Are their pictures better looking than yours? These are all questions that you should ask yourself when you visit their website. A modern and attractive website is what allows customers to make the first move which is giving you a call or filling out a contact form and if they’re making the first move on your competitor, something is wrong with your website.

A great way of making better judgments with your website is putting yourself in a customer’s shoe. Think like a customer!

Stop worrying about whether you need a new website or a revamp, instead do something about it! A website revamp with Beyond Media Solutions will not only allow your business to look more credible and professional but you will definitely see a boost in conversions, guaranteed! Get started today and make the first move; get in touch!

Read more...

The 5 Signs Your Business Needs A Web Redesign

Your website is the headquarters of your online presence and is the main aspect of your digital strategy. From hosting your entire product line to showcasing your brand story, your website is the main contact point where your online prospects buy your product or leave an enquiry for your service!

While many companies have hopped onto the bandwagon and begun developing their online presence – a whopping 50% of small businesses still do not have their own business website with 41% believing they do not need one!

Of the remaining 50% who do have some form of website, most are actually outdated not only in their content but in terms of their design as well. What works 10 years ago won’t work today. This hinders their website in communicating effectively with their visitors and leads to loss opportunities and lowers the number of leads and sales.

While you might be proud of your current website, perhaps this might be the time to reconsider a web redesign to refresh your brand’s image to give your customers a better impression and user experience!

In this article, we present to you the top 6 signs to analyze your website on to determine if it is time to give your website a professional redesign!

1. Your Website Has Poor Navigation & Isn’t User Friendly

How important is your customer’s experience on your website? Consider these two critical statistics:

Customers today are having shorter attention spans and are easily frustrated when they encounter problems in getting where they want to go – and this extends to their online browsing habits!

Your prospects today have probably been through thousands of websites (some might be your competitors) that have fast loading speeds, simple navigation and intuitive design that is just pure eye-candy.

If your website is making it challenging for your user to explore around and leaves them wondering how to navigate from your product pages to the rest of your site, you will most likely lose a potential customer every time you get a visitor!

2. Your Website Looks Visually Outdated

When was the last time your website had a facelift? If you are still rolling with a design that was done 5 to 10 years ago, your site is most probably lagging behind in the latest design trends.

This could range from the usage of vibrant hues & colors, white spaces and website animations – all of which adds a layer of freshness to your online presence and gives a sense of modernity to your brand.

When it comes down to the purchasing decision – first impression counts.

3. Your Website Is Not Mobile Responsive

It no surprise today that mobile users are beginning to eclipse desktop users and unless your website is mobile optimised, your visitor’s user experience will suffer.

When it comes to search engine rankings, Google penalises websites that are not mobile-optimised as well even if your design is sleek and your content on-point.

Mobile responsiveness is no joke in 2018 and will be even more critical going forward.

In fact, even if your product or service is amazing, ‘57% of users say they won’t recommend a business with a poorly designed mobile site!’ This means you might kiss goodbye to any chance of referrals!

If your website isn’t optimised for both mobile and tablets for iOS and Android devices, you are losing out on converting a huge amount of traffic that comes to your website.

4. Your Website Isn’t Aligned With Your Online Marketing Strategy

When you first started out your business, your website was probably just a simple site hosting 3 to 4 pages worth of content.

But if you are reading this, your business probably has grown bigger – you have more services, a bigger product line and probably have a blog to do some form of content marketing, but is your website geared and designed optimally for your current marketing strategy?

Whether it is the lack of social proofs (eg. testimonials) and poorly designed call-to-action sections to a design that is cluttered and not suited for paid traffic – having an outdated website will hurt your marketing efforts, everything from conversions and sales to your customer’s perception of your brand.

5. Your Website Isn’t Listed On The Search Engines

Ranking on search engines like Google and Bing is perhaps the primary way most businesses get leads and sales online.

While most modern websites today come integrated with SEO features and plug-ins such as Yoast that makes listing on Google a breeze, old websites are riddled with infrastructure issues that complicate their ability to rank well on Google.

From old flash animations to a non-existent sitemap and poor url and page-linking, this makes it hard for Google’s bots to crawl and navigate around your website, making it harder and sometimes impossible to rank your website online.

Missing out on organic traffic from search engines is as good as not even having a website at all – after all, customers who discover you from a search are more likely to leave an enquiry or buy your product!

Conclusion

By going through all these 5 signs, you will probably know if your website is in need of a redesign. Whether you are running an ecommerce business or selling simple service, your competitors are probably maximising their online presence to get more business online.

Having a fresh and updated website today is not just a good-to-have, it is the key to business success online.

Contact our team at BerjayaWeb today to turn your project into a reality and showcase to the world the best your business has to offer!

Read more...