Do you love your website? If the answer is no, then you should already be planning your website revamp. But beyond loving your website or not, why are website revamps so important?
Well, your website design is what people judge your business off of. If the design is outdated, unattractive, or weird-looking, 76% of visitors will make a judgment of whether or not your business is credible or if they should even choose to do business with you. Also, if your website doesn’t give a positive user experience, 95% of visitors will click out immediately, and there go your leads. So if those facts don’t convince you as to why revamps are so important, here are some more:
#1 SLOW LOADING WEBSITE
If your website takes longer than 3 seconds to load, you’ve already lost more than 40% of your visitors. In fact, 47% of consumers expect a website to load in 2 seconds or less.
A slow loading website shows visitors that your business is incredible, untrustworthy, and frankly, they don’t want to waste their time on you. As disappointing as it is, consumers judge a book by its cover but who can blame them? Consumers want to choose someone who makes a great first impression and a slow loading website already makes a not so good one. Slow loading time not only lowers consumer trust but it lower conversion rates as well.
#2 YOU’VE GOT ISSUES
Do you have issues? More specifically, your business website.
If your business website is showing issues, such as crashing, freezing, or errors are showing, then you’re more than likely sending many conversions away. User experience is huge when it comes to visitors entering your website because experiencing issues are not what they’re expecting when they come across any website. In fact, 95% of users say that a positive user experience is the most important factor when they visit a website. That is a huge amount of people!
So how do you make your website responsive for every user? Well, making a website more responsive requires serious layout re-alignments, content modifications, as well as making your website mobile-friendly. So a revamp is mandatory if you want a boost in conversions and a lower bounce rate.
#3 BOUNCE RATE IS HIGH
If your bounce rate is over 70%, something is definitely up with your website. So what is a bounce rate anyway? It’s a percentage of how fast people are leaving your website after visiting only one page, typically the home page. But how do you fix this?
A website revamp usually does the job! A revamp can help draw visitors in, helps keep them on your website longer, and boosts conversions. The longer a user stays on your site, the lower your bounce rate gets and the more likely they are to contact you.
#4 YOUR SEO ISN’T WORKING
A huge reason why revamping is important is because SEO is always changing! Google’s search algorithm gives a high importance to high quality and original content, good keywords, and relevance. If your website shows that it has low website traffic, a high bounce rate, and low conversions, Google will most likely not rank your website.
So if your website appears far behind in the search results, it’s mostly due to the fact that your website doesn’t have good SEO, which is why a website revamp is highly recommended to change that. Website revamps include content optimizing, better website design, and adding on-site SEO.
#5 YOUR COMPETITORS REVAMPED THEIR WEBSITES
An effective way to judge your website’s design is by looking at your top competitors’ websites.
Does your website beat out theirs? Is their website faster loading? Are contact forms the first thing you see on their website? Are their pictures better looking than yours? These are all questions that you should ask yourself when you visit their website. A modern and attractive website is what allows customers to make the first move which is giving you a call or filling out a contact form and if they’re making the first move on your competitor, something is wrong with your website.
A great way of making better judgments with your website is putting yourself in a customer’s shoe. Think like a customer!
Stop worrying about whether you need a new website or a revamp, instead do something about it! A website revamp with Beyond Media Solutions will not only allow your business to look more credible and professional but you will definitely see a boost in conversions, guaranteed! Get started today and make the first move; get in touch!